My friend and I stayed there last year. We are staying there again for a week in April. I would definitely recommend it if you're not looking for anything too special. It's cheap and cheerful. Clean and basic. Air con is payable locally. The only downfall is that the stairs in the apartments are very steep, it takes some skill when you're a little tipsy!!
The pool is nicely secluded from prying eyes and there is a lovely English girl named Claire who has been working there for a few years now. Her fiance is good friends with the manager, if I recall.
We had no problems at night time or anything like that, even walking alone. It would take us an hour or so to get to the beach since we stopped off at bars for regular rehydration en route
Your friend is safe and sound there and will have no problems finding his way around.
Oh, also advise him that the little supermarket opposite Deja Vu is fantastic. He always gave us a good rate of exchange, even when it dropped he kept it at the same rate it was when we arrived.