£100 for a private transfer is a little steep. I just book one of the many companies that do transfers.These cost typically around £30 in total for both the missus and I. Generally they use small minibuses and we have at times been the only ones on the transfer, others we have shared with 2/3 couples. They generally take around 1h 20/ 1h30 to Icmeler and I think is great value
As for a new airport I think this would be great, but with the down turn in the economy I think it would be unlikely
Stewart