What is the one thing which makes Icmeler so special for you

Ok, as the forum is so quiet just now, I thought I'd ask you all what is the ONE thing which makes Icmeler special for you? I know it's difficult - but choose one!
For me, I think it has to be the genuine warmth and friendliness of the people. We always said we'd never go back to the same place for holidays, but that was before we discovered Icmeler. It's hard to explain, but somehow, it just felt like "home". We've been going more or less twice a year ever since - and that was several years ago.
We've made some good friends there - but even people we've maybe only met once remember you and seem genuinely pleased to see you again. The Turkish people are just so welcoming and really do go out of their way to make you feel at home.
So go on, what is that "magic" ingredient Icmeler has for you?
For me, I think it has to be the genuine warmth and friendliness of the people. We always said we'd never go back to the same place for holidays, but that was before we discovered Icmeler. It's hard to explain, but somehow, it just felt like "home". We've been going more or less twice a year ever since - and that was several years ago.
We've made some good friends there - but even people we've maybe only met once remember you and seem genuinely pleased to see you again. The Turkish people are just so welcoming and really do go out of their way to make you feel at home.
So go on, what is that "magic" ingredient Icmeler has for you?