Husband and I were in Alanya last September and we liked it. As you say, it is very much geared up to the Scandinavian/German/Russian market, but that didn't really bother us, and we still found the Turkish people friendly and helpful. There is a bit of hassle in the bazaar area, but to be honest, we didn't find it as bad as Marmaris. We didn't really find it any more expensive than Icmeler. I suppose it depends where you go and what you like to do. There are some lovely restaurants, the castle is well worth a visit for the spectacular views alone, and the beaches are very good.
Having said all that though, it's not
Icmeler - and Icmeler is still our favourite place.