Catching the "Icmeler bug"

My sister-in-law and her partner came with us on holiday last year. They'd never been to Icmeler before, in fact, never been to Turkey. Off this weekend for their second "two weeks" and have already booked for two weeks in September.
There is definately something about this place.
Is there ONE particular thing that brings you back year after year?
There is definately something about this place.
Is there ONE particular thing that brings you back year after year?